Barbie x Ted Lasso
When the chance to write copy for one of my favorite television shows presented itself, I begged and bartered a few dolls to get my hands on the Ted Lasso doll series! Capturing the infectious spirit of the Ted Lasso television series, this collection of dolls showcased my ability to blend the Lasso humor and the Barbie editorial tone, with a few Ted-aphors to boot.
An American football coach hired to coach a British soccer team, Ted Lasso uses the "Lasso Way", a mix of unwavering optimism, determination and biscuits to make up for his lack of knowledge about soccer and turn doubters into believers. Dressed for a rousing team practice, the Ted Lasso Barbie® doll wears the iconic sporty blue tracksuit with the AFC Richmond logo. His coaching look is complete with classic aviator sunglasses, a whistle, and soccer ball. Using a few Ted-aphors to lead his team with wisdom and humor. Ted Lasso Barbie doll looks "Fabu-Lasso" on and off the pitch.