Barbie Signature: Lunar New Year
2021 American Package Design Awards Winner

Lunar New Year™ is a fifteen-day celebration that begins with the first new moon and ends with first full moon of the lunar calendar. The holiday is filled with festive performances and lucky red decorations, which symbolize prosperity and abundance. On New Year's Eve, families gather to celebrate with food, fireworks, and time-honored traditions. Barbie Lunar New Year doll is elegantly dressed in a red satin cheongsam with a peony print symbolizing prosperity and good fortune. Her dress is finished with a delicate teal trim and Chinese knot style buttons while gold and teal tassel earrings, a stylish bracelet and chic heels complete her look. Honoring the history and beauty of the holiday, may Barbie Lunar New Year doll become a cherished tradition in celebrations to come.